I'm on season three of The West Wing and I LOVE THIS SHOW. It's a show for smart people, about smart people. The dialogue is so quick, so sharp and filled with humor but you have to be fast to get it. One of my favorite things about the show is that these people, including the president, make mistakes.
They're passionate, opinionated and always trying to do the right thing but often they end up being wrong. But sometimes they're RIGHT. And just like you can't succeed if you don't fail, you can't be right if you're never wrong. People make mistakes because they're doing something. People afraid of failing or making a mistake, don't do anything at all. Who would you rather be?
At my last job, everyone was so afraid of making a marketing mistake. "What if we offend someone?" "What if someone doesn't get it?" "What if?" "What if?" They didn't know what was going to happen. It's not like they had done any market research or even knew their current customers well enough to know what they'd respond to but the fact is, if you don't take a chance, you won't engage anyone. You'll just have boring, innocuous advertising that no one will ever see or notice. (But you probably won't offend anyone!)
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