My basic job hunting/finding problem is that I have done many different jobs and have excelled at all of them. It baffles most minds that a person could literally jump into a job they have never done and do it well, more than a few times. What I didn't realize is that those opportunities, while seemingly common in my world, are not common. What most hiring managers want is someone whose resume looks exactly like their job description. Someone who has done only the job their hiring for and is only interested in that job.
A while back, a recruiter contacted me about an email marketing job. They sent me a list of questions to answer before the interview and I did. To some of them I had to reply "I have no experience with this." I explained to the woman that this job was very technical and not something that i had experience in, or was particularly interested in. I can do it, I said, but I'd much rather be working on a broader marketing level. She wrote back, thank you, she'll keep looking. A couple of days later, she wrote again saying the company wanted to meet me anyway.
In my past interviews I felt like a round peg trying to be stuffed into a square hole of a job, trying to explain why I don't fit, so I decided to take a different tactic this time. Instead of defending my non-linear career path, instead of answering questions about my background and what I did or didn't do where, I would simply just start coming up with ideas and strategies for their company, sharing my marketing philosophy and generating questions for the interviewers. Don't tell them what you can do, show them.
Of course this is easier when interviewing with a company that has a product (rather than an agency in which I'd work for many clients that remain to be disclosed). Such as it was last week when I interviewed for an online photo fulfillment company. I had already interviewed once on the phone and it went well. I met with that same guy and two VPs. They rapid fired questions at me and I came right back with business strategies, product ideas and marketing questions. And, to my surprise, they were very pleased and impressed.
One of the VPs remarked, "You have a GREAT interviewing style, by the way." I thought for a moment that she was making a sarcastic remark to cut me down, but I don't think she was. "Most people," she said, "tell you everything they think you want to hear, but when they leave, you're not sure if it's true. You, on the other hand," she continued, "are totally honest, I feel like I know exactly who you are and what you can do." I've never heard it put that way, but she was right. When that quality is appreciated, it is usually by the owner of the company. That person wants smart, quick, no bullshit people in leadership positions, but when interviewing with upper management, those qualities are usually regarded as anathema.
Hiring managers are thinking one of three things: A) She'll take my job, B) She'll make me look bad or C) She'll make me have to work harder. These people like the status quo because it's easy. Change should come at a slow incremental pace. By comparison, I look like the leader of a revolution. I spent nearly four hours in this interview. They ran marketing problems, product problems, business problems by me. "How would you fix this?" "How would you tackle this?" "What would you do in this situation?" It was fun.
A few days later, the recruiter called me to say that they wanted to hire me as a consultant. I thought it was a dream come true. "They were very impressed with you," the recruiter said, "and think you're a very strong overall marketer." Fantastic! Exactly what I should be doing, crafting marketing strategy and handing over my recommendations for execution by someone else.No political crap, just doing the work. We discussed a rate and he called them to negotiate. Now, here's where the whole thing falls apart.
It's wonderful that I've been recognized for who I am. And I'm so flattered that this company wants to find a way to fit me in, but at the end of the day, all they need filled is a square hole, and I'm still a round peg. See, the recruiters double my rate to get their fee so by the time it's presented to the employer, it sounds outrageous. They needed an email marketer. Now they're thinking about paying a lot more money to hire a person who isn't a permanent employee to do a position that doesn't exist. And the job they're hiring for is still empty. Try justifying that to the boss.
They've now started checking my references so I'm thinking they're going to offer me the original email marketing position. And I'll have to decide if I want an hour commute to take a job that doesn't fit.
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