The power of one

Sitting on the bus this morning, I was listening to music, sipping my coffee, and watching other people. There were a handful of people on the bus who were doing a bunch of things at once - reading the newspaper, drinking coffee, checking their Blackberry's, talking on the phone, playing with their hair (girls play with their hair a lot I've noticed). There was a sense that they just couldn't take in enough information, but not information in the observation sense - take my co-worker who was surprised to see a dead deer on the road. In the six months that she's been taking the bus down the 280 she's never noticed a) other dead deer b) the signs that say watch for deer and c) the DEER that are eating grass on the side of the highway. She doesn't miss a day reading the paper but isn't even taking in the information around her.

So I start thinking about how bizarre it is that humans are so interested in what other humans are doing, and how I observe humans but not any more than I observe anything - plants, animals, weather, stars. There's not much in the news about what animals are doing unless it relates somehow to what humans are doing with animals. Same with plants and space and weather. It reminds me of the hilarious comment from a lecture on environmental sustainability that a natural disaster is only considered a disaster if it kills humans. A million cows killed by Mad Cow (a disease we potentially caused) isn't a tragedy but 10,000 people killed in a mudslide is.

I was feeling like someone from Heroes who has seen the future and knows that what everyone is madly doing at this moment is so inconsequential to the big picture and so soon to be obsolete. I haven't seen the future and I don't know what it is but I'm pretty sure that the industrial age is about to come to an end. The age in which we set up factories and machines to exploit natural resources and human labor to create goods. The age in which we work in these factories to make money to buy the stuff that's made in them. It's mostly coming to an end because we're going to run out of resources to exploit but also, I think, because the kind of change that we need to make in the coming years for our species and civilization to survive will need to happen quickly and be motivated by much more than profit.

The age that's going to replace it is the age of the individual - but not everyone will be an individual. In this age, individuals, not corporations, are in charge. Companies still exist but they work for us instead of the other way around. A people-powered world where we don't have to demand change and yet suffer the constraints of an old system, we'll just collective make the change. Individuals are much quicker to adapt than companies. Think about it. How long did it take people to buy into the iPhone? Something that was literally revolutionary six months ago is now commonplace. Did people have to be cajoled into using it? No. Now think about wi-fi and the fact that if it were up to PEOPLE, all cities would be wi-fi enabled. I'd be happy to pay a monthly fee to access public wi-fi, or pay it in taxes, or not at all. But we don't have it because the communication companies spent a billion dollars laying fiber optic cable so they keep us in the dark ages (while people in developing nations access wi-fi on tiny handheld computers run that on solar power!) because they need to make money off of their investment.

Individuals are more innovative than think tanks, better benefactors than governments, better employers than corporations, better organizers than unions, and better reporters than newspapers. One could make an argument that certain things need infrastructure, like communication, but in the wi-fi scenario, that just isn't the case. Transportation, maybe, but again if individuals were in control, we'd be putting our money into railroads instead of airplanes. Big business runs the world but they're losing their grip. More people are using sites like Craigslist, eBay and Amazon to buy and sell from each other instead of companies. Etsy lets individuals sell things they've made to other people, things that are more interesting and cheaper than a lot of "made in China" crap from Target. Celebrities and philanthropists like Bill Gates and Richard Branson are doing more to change the world than our president.

In the age of the individual, reputation is everything, and these people who aren't working for the common good can no longer hide in a corporation or the White House. Microfinance is taking banks out of the equation by letting people lend money to each other. And people are starting to see that health care as something employers need to provide just isn't viable. Too many people now don't have an employer. More and more people are working from home, creating their own jobs, their own businesses and deciding how and when they want to work. We're deconstructing the power structure that was royalty, religion, government and business and increasingly breaking the world down in smaller bits that connect in new, random and spontaneous ways. We're starting to look like the internet - a place where literally anything can happen. This change adds more checks and balances to every interaction and ultimately makes us all much more accountable to each other.

There were three articles in Rolling Stone this month about big recording acts not renewing their record contracts and either going straight to the people with their music (Radiohead), working directly with a promoter and cutting out the middle-man (Madonna) or just simply letting their contract expire (Nine Inch Nails). It's an exciting time, and this trend is something that gives me hope. If corporations are in charge of turning this planet around, it will never happen in time, but if the right individuals take charge, it just might.